About Us

About Us

About Us

Josh Callen

Owner/ Market Analyst – josh.callen@thehoytreport.com

Josh Callen

Josh grew up on a custom farming operation in Southern Idaho. He started in hay production from a young age and worked in every part of the operation. After high school Josh served an LDS mission in Mexico for two years. He returned to the farm with the added benefit of being fluent in Spanish. During his last years on the farm he was the Baling Crew Boss and ran a forage harvester during corn season. In 2011 Josh decided to peruse a college degree and left the farm for Boise State University. During college Josh worked at a bank and in the accounting department of a title & escrow company. He also met and married his wife Lauren and they had their first child in 2014. Josh pursued a dual major in Accounting & Finance and graduated with a bachelor’s degree in December 2015. After graduating the family moved to the Magic Valley and Josh started as an Operations Analyst on the finance team at Chobani. Wanting to be a part of running his own business Josh started with The Hoyt Report in August 2018. He is excited to learn the marketing side of forge production from Seth. He has enjoyed the challenge of learning the different production areas across The West. Josh loves outdoors and enjoys camping, hunting and skiing. In 2012 he met and married his wife Lauren, they have three children and enjoy living in Twin Falls Idaho.

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Seth Hoyt

Retired Founder


Seth Hoyt has 35 years of agricultural marketing experience, plus his hands on cattle and hay marketing experience from his days on the family ranch where he grew up. His involvement with the family beef cattle operation earned Hoyt the Star Livestock Farmer of California award from the F.F.A. his Senior year in High School and the American Farmer Degree in F.F.A. his Junior year at Cal Poly, San Luis Obispo.

Hoyt began his work career in the early 1970’s as a Livestock Receiving Manager at the Armour and Company packing plant in Dixon, California. He was also a cattle and sheep buyer and managed a 5,000 head lamb feedlot on the premises. Part of his duties were buying alfalfa hay for the many thousands of lambs and older sheep that were fed in the pens at the plant each year.

Hoyt began a 23 year career with the Market News Branch in the he California Department of Food and Agriculture in 1974. As an Assistant and Senior Marketing Specialist he reported the markets on sheep and cattle in northern California and filled in as a reporter on cattle, sheep, grain, and hay market reporting throughout California. In the mid 1980’s Hoyt was promoted to a position in Sacramento where he supervised the livestock, hay, grain, egg, and poultry market reporting in California. He was promoted to Chief of the Branch in 1994 and held that position until the program closed in 1996.

After serving one year as Manager of the California Agricultural Export Program, Hoyt accepted a position as Officer-In-Charge of the USDA Livestock and Grain Market News office in Moses Lake, Washington. He reported the hay Market in California and supervised the cattle and hay reporting in the Pacific Northwest.

Hoyt began his work with the USDA, National Agricultural Statistics Service in Sacramento in 1998 as a State employee in a Federal program. As a Senior Agricultural Economist most of Hoyt’s work was that of an Agricultural Statistician. His greatest satisfaction was writing articles and giving talks on the hay and forage market conditions in California and the West, which was not part of his regular duties.

Hoyt’s in-depth experience and many contacts will give subscribers the latest information on market factors impacting alfalfa and other forages in western states, including dairy, beef, hay imports/exports, retail/horse, water, and other developments that impact hay market trends.